Careers advice for school leavers is 'woeful' with a focus on higher education that is at odds with the Government's plans to rebalance the economy.
A new survey of apprentices found that while they found their vocational training courses highly satisfying, they had been steered away from pursuing it by careers advisers.
"Plans to boost apprenticeship number in the UK should start with addressing the woefully inadequate careers information, advice and guidance available to school pupils," said Drew Reidy, a member of the Industry Apprentice council (IAC), the body which carried out the survey.
The survey found that those who take up apprenticeships - which offer young people the chance to earn while they learn - are overwhelmingly pleased with their choice, with 98.5% of those questioned saying they were satisfied with the path their career is taking.
More than half of respondents said their own initiative was the key to learning about apprenticeships, with more than 35% using online research and 24% learning about becoming an apprentice through a family member.
Julia Chippendale, managing director of EAL, the organisation which awards specialist industry qualifications, said: "The survey is a testimony from the generation of young people which we need to lead us to a brighter, better, more productive future. Now we must ensure that the message is delivered to the very people that need to hear it - school pupils."
The survey also found that vocational education was poorly perceived within schools and colleges compared with further or high education.
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