As part of his Accounting for Sustainability project, the prince announced the new leadership network, made up of CFOs, in order to change the values at the heart of business.
Speaking at the event, he said, "All too often the mainstream financial and accounting system focuses on short-term financial results."
The prince added, "It does not adequately reflect the dependency of our economic success on the health and stability of our communities and of the natural environment. They are all too often a forgotten part of the equation."
The prince, who turned 65 this year, has long been an influential figure in environmentalism. Speaking on his birthday, he explained his motivation for wanting to stimulate change, saying, "I don't want to be confronted by my future grandchild and them say, 'Why didn't you do something?'"
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