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| "New companies that are nimble and whose legal and business structure provide for sustainability will be the ones that will change the industry, Mariano deGuzman says. |
Ambitious initiatives by big companies may win the big headlines. But small businesses doing small things are making a big difference too.
Sustainability headlines tend to focus on the big stuff: when Ikea aims to go 'Forest-Positive'. Big companies such as Unilever, Patagonia and GE have garnered plenty of well-deserved attention for their ambitious sustainability initiatives, but those initiatives, naturally, take a long time to roll out - and some, like Rio20's failed promises, never see the light of day.
Meanwhile, smaller values-led brands are taking baby steps that remain nearly unnoticed, but which could end up getting us to the end goals faster in the long run.
Take for instance, American shoe manufacturing company Keen, based in Portland, Oregon. Since its beginnings, the company has taken small steps towards sustainability, both in its operations and in how it gives back. In 2010, it began manufacturing some of its footwear in Portland - which created local jobs - and in 2014, it designed 15% smaller shoe boxes that instead of glues, utilized unique folding techniques to seal the box and hold it together.
"We don't want customers to react to our sustainability initiative; rather we want them to be inspired by it. Sustainability is all about participation and constant change," says Chris Enlow, corporate social responsibility manager at Keen.
Taken together, the potential for these small businesses to make a difference with incremental steps can be massive.
To read more and view the original article, click here.
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